Marketing Strategy
Reaction from ASCO 2023: Breakthrough Cancer Brands Need Breakthrough Creative
Nothing is more humbling for a marketer than walking through the convention floor of ...
Sourcing Insights from People Not Like Me
The healthcare industry is coming to terms with the longstanding practice of clinical trials ...
Add Relevance to Your Marketing Plan: The Value of Personalization and Localization
It’s more challenging than ever to be a pharma marketer. Rapid changes in the ...
Let’s Admit We All Have Bias
Let’s just say it: Everyone is biased. Yes, even in healthcare marketing. As two ...
Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources
In rare disease, every challenge is magnified, beginning with the first. Simply put, identifying ...
Working with Rare Disease Communities and Advocacy Groups
While all patient communities and advocacy groups offer patients, their families, and their caregivers ...
Elevating Caregiver Voices: Driving More Inclusive Partnership in Rare Disease
Rare disease caregivers play a unique role in the patient journey and experience. The ...
An Authentic Approach to LGBTQ+ Marketing Could Save Lives
Last year, 56% of the LGBTQ+ population reported discrimination when seeking medical care,1 more ...
Reducing Friction for Healthcare Consumers via Tech-Enabled Solutions
Digital healthcare technologies have their limitations but telehealth has clearly demonstrated the ability to ...
Patient Engagement: Navigating Commercial and Compliance Objectives
Patient engagement is a classic “iceberg” field: way more is hidden below the surface ...
The Point of Care Is Essential for Reaching Rare Disease Patients
Approximately 30 million people in the U.S. and 400 million people around the world ...
Patient Stories Are Restoring Trust in Healthcare
Americans are losing trust in healthcare. Only 29% trust medical scientists, according to Pew,1 ...
The Importance of Omnichannel Approach for European Physicians
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
