You submitted your best campaigns and initiatives from the past year. You voted on your favorites. And you—and only you—were responsible for choosing the final winners. Now, the results are in and we are thrilled to present the winners of the 13th Annual Pharma Choice Awards.

In all, more than 8,000 votes were cast across our 13 categories: App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Professional Campaign (Print), Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. As always, the top three entries in each category with the most votes are named the Gold, Silver, and Bronze winners.

The criteria for deciding the winners are quite simple. We invite any and all of our readers to visit our voting site over the course of November to view the entries and pick the one in each category that wows them. It could be because the creative blows them away, the copy is clever and catchy, the strategy is unlike anything they have seen, or something else about the campaign/initiative just grabs them and won’t let go.

The one quality all of this year’s winners share is the ability to stand out from the crowd. While that is something marketers always strive for, our industry’s creative minds had to reimagine the best ways to achieve that goal over the course of the pandemic as they were forced to change the ways they engage with their audiences. But you just need to flip through the following pages to see the year’s best examples of how marketers crafted campaigns capable of leaving a lasting impression.

As for the winners who perhaps accomplished that best of all, refer to the image at the top of the page. There you will find the four winners who got the most votes across categories. This year, that honor goes to: VMLY&R and AstraZeneca for their “Misty Protectors” Video-winning campaign (pictured: Angela Reith, Associate Director of Marketing, FLUMIST® QUADRIVALENT, AstraZeneca); Intouch Group and Takeda for their Vyvanse Professional Print Campaign (pictured: Susan Perlbachs, Chief Creative Officer, Intouch Group); Mind+Matter, an Ashfield Health Company and Amylyx for their booth that explores exciting new pathways and possibilities for people with ALS in the Unbranded category (pictured: Julianne Dunphy, PhD, Head of Medical Strategy, Mind+Matter, an Ashfield Health Company); and Elevate Healthcare and LivaNova for “The Nerve” in the DTC/DTP category (pictured: Melissa Maten, Associate Creative Director, Copy, Elevate Healthcare).

However, all of the 2021 winners deserve a hearty congratulations for their exceptional creative work. So check each one out, and learn a bit about the creative process behind the campaigns as the teams responsible share how they arrived at these award-winning ideas.

This year’s Pharma Choice winners are:


2021 Pharma Choice App Gold Winner MedTrix Healthcare and Allergan Medical Institute

2021 Pharma Choice App Silver Winner Allergan Aesthetics

2021 Pharma Choice App Bronze Winner Deutsch and Galderma

Consumer Website

2021 Pharma Choice Consumer Website Gold Winner Snow Companies and Novocure

2021 Pharma Choice Consumer Website Silver Winner EVERSANA ENGAGE and Evoke Pharma

2021 Pharma Choice Consumer Website Bronze Winner CDMP and SK Life Science Inc.


2021 Pharma Choice DTC/DTP Gold Winner Elevate Healthcare and LivaNova

2021 Pharma Choice DTC/DTP Silver Winner The Lynx Group and Academy of Oncology Nurse and Patient Navigators (AONN+)

2021 Pharma Choice DTC/DTP Bronze Winner RevHealth and Corium


2021 Pharma Choice Multichannel Gold Winner Publicis Groupe and Labcorp

2021 Pharma Choice Multichannel Silver Winner Intouch Group and Teva

2021 Pharma Choice Multichannel Bronze Winner imre Health, Amgen, and AstraZeneca


2021 Pharma Choice Multicultural Gold Winner EMCAY and Amgen

2021 Pharma Choice Multicultural Silver Winner Finn Partners, IDEKO, and Hip Hop Public Health

2021 Pharma Choice Multicultural Bronze Winner Marina Maher Communications and Eisai Inc.

Professional Print Campaign

2021 Pharma Choice Professional Print Campaign Gold Winner Intouch Group and Takeda

2021 Pharma Choice Professional Print Campaign Silver Winner imre Health, Amgen, and AstraZeneca

2021 Pharma Choice Professional Print Campaign Bronze Winner AbelsonTaylor and Sunovion Pharmaceuticals

Professional Website

2021 Pharma Choice Professional Website Gold Winner Synchrony Healthcare Communications and Harmony Biosciences

2021 Pharma Choice Professional Website Silver Winner Hamilton and Zimmer Biomet

2021 Pharma Choice Professional Website Bronze Winner CDMP and SK Life Science Inc.

Sales Aid

2021 Pharma Choice Sales Aid Gold Winner Vpak Media, Unherd Creative, and SkinCure Oncology

2021 Pharma Choice Sales Aid Silver Winner Biolumina and AstraZeneca

2021 Pharma Choice Sales Aid Bronze Winner Excitant Healthcare Advertising and Resilia Pharmaceuticals Inc.


2021 Pharma Choice Self-Promotion Gold Winner Calcium

2021 Pharma Choice Self-Promotion Silver Winner MedThink Communications

2021 Pharma Choice Self-Promotion Bronze Winner AbelsonTaylor

Social Media

2021 Pharma Choice Social Media Gold Winner JPA Health and AstraZeneca

2021 Pharma Choice Social Media Silver Winner Propeller and Janssen Pharmaceuticals

2021 Pharma Choice Social Media Bronze Winner Good Apple and Apellis Pharmaceuticals


2021 Pharma Choice Unbranded Gold Winner Mind+Matter, an Ashfield Health Company and Amylyx

2021 Pharma Choice Unbranded Silver Winner Patient Worthy

2021 Pharma Choice Unbranded Bronze Winner Scout Health and Jazz Pharmaceuticals


2021 Pharma Choice Variety (Event) Gold Winner closerlook, Syneos Health, Sarofsky, and argenx

2021 Pharma Choice Variety (Chat Tool) Silver Winner Intouch Group, Regeneron Pharmaceuticals, and Sanofi Genzyme

2021 Pharma Choice Variety (Experiential Education) Bronze Winner Propeller and Ethicon


2021 Pharma Choice Video Gold Winner VMLY&R and AstraZeneca

2021 Pharma Choice Video Silver Winner Patients & Purpose, Otsuka, and Lundbeck

2021 Pharma Choice Video Bronze Winner Verywell Family


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