The people have spoken. After more than 8,500 votes were cast, we can definitively say that the creative initiatives on the following pages are the best life sciences marketers had to offer in 2022. These are your 14th Annual Pharma Choice Award winners.
What makes these particular awards special compared to others in the industry—including PM360’s own additional award offerings—is everyone in our community gets to weigh in on determining the winners. Every entry is displayed online so our readers can vote on their favorites to decide which creative execution is most deserving of taking home an award. A Gold, Silver, and Bronze winner is named based on the top three vote-earners in each of the 14 categories, including: App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Philanthropic, Professional Campaign (Print), Professional Website, Sales Aid, Self-Promotion/Corporate Campaign, Social Media, Unbranded, Variety, and Video.
As a kind of creative popularity contest, winners learn what their peers really think of them—or their work at least. It means the people who live and breathe this industry, who spend countless hours obsessing over the right words (and even the right fonts), who have had similar debates on the best ways to reach patients or doctors, who can’t stop tinkering with various aspects of the art until it is just right—those people picked your work as the very best from 2022. That means something.
For the four winners you see above, it means they were loved by their peers most of all. Those winners received the most votes overall out of all of our winners. This year, that was Calcium for “I DON’T HAVE A BOX” in the Multicultural category (pictured: Liz Gopaul, EVP, Engagement & Social, Calcium); Fingerpaint Marketing and Neurelis, Inc. for “Give Seizures the Sprayer” in the Multichannel category (pictured: Beth Henriksen, Director, Marketing, Neurelis); EVERSANA INTOUCH and The Chrysalis Initiative for “Erase the Line” in the App category (pictured: Jamil Rivers, Founder, The Chrysalis Initiative); and Elevate Healthcare and Biofrontera Inc. for “When Danger Lurks Below the Surface” in the Consumer Website category (pictured: Leslie Hopkins, Associate Marketing Director, Biofrontera Inc.).
So, as you prepare to get the new year started off on the right foot, examine the work that most impressed your peers last year and start dreaming up ideas that will astonish them even more.
This year’s Pharma Choice winners are: