Erica N. Hawthorne Erica N. Hawthorne

Erica N. Hawthorne is Owner, Principal Consultant at The People People, a consultancy focused on true diversity, equity, and inclusion and authenticity in advertising. Erica has worked in digital marketing for 20 years, including for notable brands such as Bayer, Marriott International, USAToday.com, Burberry, Mandarin Oriental, Black Rock, Dow Jones, Forevermark, Colgate, and The J.M. Smucker Company. She transitioned to the pharmaceutical industry in 2019 to bring representation and awareness to medical disparities and systemic racism in healthcare.

Make Programmatic the Foundation of Your Omnichannel Approach

Omnichannel marketing is a huge buzzword in pharma these days. As a late adopter ...

Erica N. Hawthorne
Erica N. Hawthorne

A Firsthand Perspective of Pharma’s Failures with DE&I

Let’s talk digital transformation! In January, I started my series by identifying five key ...

Erica N. Hawthorne
Erica N. Hawthorne

4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their ...

Erica N. Hawthorne
Erica N. Hawthorne
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