Trailblazer Awards 2023

Download Guidelines

1. Download Trailblazer Entry Guidelines here to prepare your Application Statement before submitting your entry online.

Go to Online Entry Form

2. Once you have reviewed the entry kit and prepared your Application Statement, fill out the Online Entry Form.

PM360 2023 Trailblazer Awards – The Industry’s Most Prestigious Awards Event

The PM360 Trailblazer Awards recognize outstanding achievement and innovation in healthcare marketing in eight award categories.

FINAL DEADLINE: June 2, 2023 at 11:59 pm EST

Fees: $890 for each entry submitted.

Judging Process: Entries will be judged and the winners selected by the PM360 Editorial Advisory Board.

Eligibility: Initiatives, achievements, programs, and other work conducted between January 1, 2022 and May 5, 2023 are eligible. Some of the work must have occurred during this time, but it need not necessarily have been started or completed during the eligibility period. While the majority of the work submitted will be from the U.S. and Canada, international work is also eligible. Any pharmaceutical product or medical device mentioned as part of a submission, such as an initiative campaign for a product, should be FDA approved. PM360 does not accept entries on behalf of wellness products that are not regulated by the FDA. However, we do accept entries for campaigns around disease state or disease awareness for products that are still pre-approval.

When Finalists and Winners Will Be Informed: Finalists will be privately informed in late July to early August with a public announcement made in mid to late August. All award winners will be announced during the PM360 Trailblazer Awards Event on Tuesday, October 3, 2023 at Gotham Hall and will be published in the November 2023 issue of PM360.

Confidentiality: Any proprietary data submitted will be kept strictly confidential. Any information about winners will be published subject to final approval by the winner.

FOR FURTHER INFORMATION REGARDING SUBMISSIONS, PLEASE CONTACT Kayla Walsh at 646-300-8114 or with any questions. 

Eight Award Categories

The Trailblazer Company of the Year Awards honor the top company of the year in each of the following five categories:

  1. Pharma/Biotech Company
  2. Medical Device/Diagnostics Company
  3. Specialty Pharma/Biotech Company
  4. Advertising Agency (Healthcare, DTC, Interactive)
  5. Supplier (to Healthcare Manufacturers)

Nomination Criteria:
Nominees in each of the five categories will be judged on a combination of the following criteria:

  • Innovation.
  • Development and Retention of Talented Employees.
  • Social Responsibility, including Philanthropy, Patient Access, Civic and Global Involvement, Environmental Consciousness.

The Brand Champion Awards honor any member of the brand marketing team within a life sciences manufacturer who has initiated groundbreaking marketing strategies and tactics in 22 categories. Nominees must be exceptional contributors who display outstanding leadership, innovation, creativity and a dedication to improving patients’ lives.

1. Autoimmune/Rheumatology
2. Cardiology
3. Central Nervous System
NEW: 4. Data Strategy/Marketing Analytics
5. Dermatology
6. Diabetes/Metabolic Disorders
7. Diversity/Multicultural
8. Gastrointestinal
9. Global Marketing
10. Hematology/Oncology
11. HCP Engagement
12. Infectious Disease/Vaccine Development
13. Innovation/Digital Strategy
14. Managed Markets/Payer Strategies
15. Medical Device/Diagnostics
16. Men’s Health
17. Nephrology/Urology
18. Ophthalmology/Optometry
19. Patient Engagement
20. Rare Diseases
21. Respiratory
22. Women’s Health

Nomination Criteria:

Nominees in each category will be judged on a combination of the following criteria:

  • The skill, dedication and innovation shown in the nominee’s work and in the marketing programs he or she initiated.
  • Evidence of the effectiveness or success of the programs with a description of the programs and the challenges that were overcome.

The Marketer of the Year Award recognizes an outstanding person who has changed the landscape at his or her company or in the field of pharmaceutical, biotech or medical device marketing.

Nomination Criteria:

Nominees will be evaluated on:

  • The major changes, projects or initiatives the marketer played a role in and the effect of that work on his or her company, the field of healthcare marketing, or the progression of disease diagnostics or treatment.
  • Evidence of the effectiveness of his or her work.

The Marketing Team of the Year is a team that reaches across various functions to achieve exceptional results. This can include outstanding marketing practices, the adoption of new and innovative technologies/strategies, successfully positioning their brand/company, creating an outstanding customer experience, positively impacting the culture of their organization, etc.

Any nominated team should be based at a manufacturer (pharma, biotech, specialty, medical device, etc.).

Nomination Criteria:

Nominees will be evaluated on:

  • The project the team was tasked with and their ability to overcome any challenges to complete that task.
  • The skill, innovation, and success of their work.
  • Evidence of the effectiveness of their work.

The Products of the Year honor new and game-changing products that have made an impact on the healthcare industry in the past year within the following categories:

1. Brand of the Year: Any prescription therapeutic, over-the-counter, medical device, or diagnostics product that has revolutionized the life sciences industry through both its impact on patients and its exceptional marketing and branding strategies. The product itself could have been released at any period of time, but the marketing and branding work under consideration for the award must have occurred sometime between January 1, 2022 and May 5, 2023.

2. Most Innovative New Product: Any novel prescription therapeutic, over-the-counter, medical device, or diagnostics product that was released between January 1, 2022 and May 5, 2023 that demonstrates a scientific breakthrough in the treatment or care of patients. This award does not focus on the marketing of the product, but its advancement in the clinical treatment of patients.

3. Product Launch of the Year: Any marketing or launch strategy for a new product that was released between January 1, 2022 and May 5, 2023. This award specifically focuses on any and all marketing initiatives developed for the product’s launch.

4. Relaunch/Revitalization of the Year: Any marketing or commercialization strategy for a product that was relaunched between January 1, 2022 and May 5, 2023 with a new indication, new dosage, new formulation, new delivery system, or some other new use. This award focuses on honoring strategies that excel in overcoming the challenge of rebranding a product already seen by consumers.

Nomination Criteria:

Brands of the Year will be judged on each product’s innovation in treating patients; the uniqueness of the branding strategy and various components of the brand (including brand name, colors, packaging, etc.); and the effectiveness of the sales and marketing approach.

Most Innovative New Products will be judged on the scientific achievement behind the development of each product; its benefit/impact to patients; and its contribution to the overall healthcare system (i.e., being the only treatment for a disease or a more effective treatment than previous options).

Product Launch and Relaunch/Revitalization of the Year candidates will be judged on the uniqueness and innovation behind the marketing strategies, the execution of those strategies, and the ultimate effectiveness of the strategies.

The Trailblazer CEOs of the Year Award honors the top decision-makers in the life sciences industry in the following two categories:

1. Life Sciences Manufacturer CEO
2 Advertising Agency or Supplier/Vendor CEO

Nomination Criteria:

The individual must be the Chief Executive Officer of the company, they cannot be other C-suite level executives, though their title can include other positions beyond CEO if they hold other roles as well.

The Life Sciences Manufacturer CEO can be from any pharmaceutical, biotech, medical device, diagnostics, or other company responsible for developing therapeutics, medical devices, or diagnostics.

The Advertising Agency or Supplier/Vendor CEO can be from any ad agency, supplier, vendor, or other service provider that serves companies within the life sciences industry.

The Chief Executive Officer candidates for this award must excel in all aspects of leadership, including:

Company Culture:
Candidates should be able to demonstrate how they have built a company culture where individuals feel safe, respected, valued, and motivated. They must be capable of engendering trust among their employees and inspiring them to achieve optimal results by personal excellence and teamwork.

Candidates should have displayed a unique vision for their company over the course of the past year (from January 2022 to May 2023) that resulted in at least one of the following: (1) innovative achievements; (2) improved company reputation; and/or (3) exceptional performance (i.e., increased revenue, improved company value, etc.). Additionally, they should have also demonstrated courage and professionalism when managing any challenge that came up along the way.

Candidates must be able to provide examples of the impact their efforts have had on their company, the life sciences industry as a whole, healthcare as a whole, and/or the overall global community.

Personal Character:
Candidates must be well respected among their industry peers for their morals, reputation, and character. They should be working with purpose to elevate their company and the industry as a whole in the eyes of the larger global community.

The Initiative Awards honor marketing innovation in any of the following categories.

1. Artificial Intelligence/Data Analytics Initiative
2. App/Digital Solution or Suite
3. Consumer Website/Online Initiative
4. Direct to Consumer Campaign
5. Direct to Patient Campaign
6. HCP Education
7. Interactive/Immersive Marketing Program
8. Patient/Consumer Education
9. Persistence/Adherence Program
10. Podcasts
11. Point of Care
12. Professional Campaign
13. Professional Website/Online Initiative
14. Sales Aid
15. Self-Promotion/Corporate Campaign
16. Social Media Campaign
17. Unbranded Campaign
18. Video/TV Campaign

Nomination Criteria:

Nominees in each category will be judged on a combination of the following criteria:

  • The challenges the initiative had to overcome.
  • The skill, innovation, quality of planning and implementation with which the initiative was designed to meet its goals.
  • Evidence of the effectiveness or success of the initiative.

Recognizing the senior healthcare marketer who has transformed the business through leadership, wide-ranging influence, and original contributions. Retired individuals can be submitted, however, candidates do not need to be retired (or even close to retirement) to be considered.

Nomination Criteria:

Nominees will be evaluated on:

  • The effect the individual has had on the industry.
  • His or her career accomplishments.
  • Evidence of the effectiveness of his or her work or impact on the industry.